The Big Picture


The Big Picture is a visual tool for starting conversations about asset management within your organisation as well as with customers, suppliers and wider stakeholders. The intention is not to provide a guide of how to ‘do’ asset management, but rather to capture what it feels like, depicting the cultural and technical barriers. It is the result of stories shared by hundreds of IAM members over a series of workshops.


Using the Big Picture

The Big Picture resources can be used to build common purpose and articulate vision within an organisation, and to support diagnosis, or gap analysis. It is particularly useful for:

  • Workshops - to get people talking about where you are as a business or team. It’s a great kick-off for a half- or whole-day thinking/ planning session
  • Roadshows - to generate conversation or to illustrate where you are going as a business
  • Transformation programmes - to help team members position the programme in a broader context of change
  • Office or meeting room walls - to generate interest and invite conversation with visitors and passers-by
  • Stakeholder Engagement - to find out which barriers and opportunities are most significant in your organisational context

The Big Picture comes with a pack of materials explaining the structure and key points of asset management, designed to be accessible to professionals across all organisations. The material focuses on two pedagogical posters which illustrate the concept of asset management, and how asset management applies across the entirety of an organisation. Each poster is accompanied by a detailed explanation video.


The Asset Management Journey (1000mm x 2250mm)

The Elements of Strategic Asset Management (841mm x 1189mm) 


The Big Picture is an educational pack comprising:

  • 5 “The Asset Management Journey” posters
  • 5 “The Elements of Strategic Asset Management” posters
  • 2 printed how to use guides
  • 2 printed transcripts for “The Asset Management Journey” video
  • 2 printed transcripts for “The Elements of Strategic Asset Management” video
  • 2 USB sticks containing: How to Use guide (PDF), “The Asset Management Journey” (video and transcript), “The Elements of Strategic Asset Management” (video and transcript)


Video: The Asset Management Journey

Video: The Asset Management Journey - Dutch

Buy the Big Picture

The Big Picture pack is available to purchase from the IAM Shop, currently in English and in Danish. IAM members are entitled to a discount for this product.

Buy the Big Picture



If your organisation has used the Big Picture as part of their training activities, we would love to hear about your experiences. How did it contribute to training and what value did it bring to your organisation?




See also...

Asset Management - an anatomy

The Anatomy provides an appreciation of asset management, for both experts and newcomers: what it is, what it can achieve, the scope of the discipline and a description of the underlying concepts and philosophy. 

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Competences Framework

The IAM Competences Framework provides a comprehensive description of what asset management professionals should be able to do, know and understand. 

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IAM Endorsed Assessors

Endorsed Assessors carry out gap analysis to assess the extent of organisation's conformance to the requirements outlined in ISO 55001 or BSI PAS 55.

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Asset Management Maturity Scale and Guidance

An introduction to asset management maturity, and how it can be defined, scaled and recognised. It contains a generic maturity scale, ranging from Innocence to Excellence.

Find out more